This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.soocool.co.uk (the “Site”). It is by necessity very legalistic in it's terminology and is written such that we are protected from litigation unless there is a legitimate reason.
From a more personal point of view we would like to state that we are reasonable law abiding people who run our business with our Christian moral principles in mind. We take the collection of your personal information seriously and ensure that it is protected from any improper use.
Most of the data we collect is essential to our primary purpose of supplying you with the Kool Tie you wish to purchase. Some of the data is used to support our market research and understand your interests.
Our primary goal in collecting personal information is to provide our visitors with a quality, personalised experience and to improve the way we offer new products such as projecting trends and influencing stock selection.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information.” We do not collect your credit/debit card details as these are dealt with securely by PayPal.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information.
You can also opt-out of Google Analytics.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
PROTECTING YOUR PERSONAL INFORMATION
Our site is created with Prestashop. Your Personal Information is stored in a password protected database which is hosted on a third-party hosting site. To the best of our knowledge the hosting service employees do not access your Personal Information. We do what we can to keep your Personal Information secure but we all know that no method of transmission over the Internet, or method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. For record purposes we print out your order sheet, but these are destroyed at the end of each financial year.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customercare@soocool.co.uk or by mail using the details provided below:
Clwt-Y-Ffolt
Nebo
Caernarfon
LL54 6DY
United Kingdom