How a Kool tie works
The Original Kool Tie cools the body through the natural process of evaporation and never needs to be refrigerated or frozen. This cooling effect is continuous and will last for 2-3 days before a re-soaking is needed. This provides a more efficient & comfortable method of dealing with hot situations than products with frozen inserts. "Freeze & wear" type products are useful only until they melt, usually about an hour. In addition, the extreme coldness can actually create more discomfor - remember the headaches you got as a child when you ate ice cream too fast?
The cooling effect of the Original Kool Tie is all natura - you need nothing to activate it except water. The gradual release of moisture provides the cooling effect.
Although there are several areas of cardio-vascular arteries throughout the human body, the neck area is the most important in terms of cooling the body easily & quickly. The Original Kool Tie is designed to cool the blood flowing to the brain via the carotid arteries & the major vascular network at the back of the neck simultaneously.
Studies have shown that if this area is cooled, the wearer can achieve a higher level of performance with less perceived effort. Cooling this area reduces stress and can actually lower the heart rate.